Service Designer Thinker Strategist

About me

BACKGROUND

Grew up in a small town in Zeeuws-Vlaanderen, studied in Denmark and I worked in Germany and Sweden before moving back to The Netherlands.

Currently working at IKEA as Product UX Design Leader at their Amsterdam office.

EDUCATION

2011 – 2013 | Graduated with Excellence / Cum Laude
Syddansk Universitet M.Sc., IT Product Design
2008 – 2011 | Technische Universiteit Eindhoven B.Sc., Industrial Design

MY METHODS & SKILLS

Being a service designer is not about sitting behind a desk with a set of tools. Much of the work happens through interaction: with customers, stakeholders, employees and the people involved in shaping the service.

Methods and tools are there to help structure that work. They are a means to an end, not the outcome itself.

What matters is knowing when to use them, how far to take them, and how to turn what you learn into decisions that create real impact and measurable value.

Qualitative

Quantitative

Tools

Work modes