Integral digital service for PublishOne

We worked with PublishOne to understand and map the needs and tasks of Authors, Editors and Publishers to design an integral digital publishing service with relevant presented information and functionality per user role.

Our main focus for PublishOne was to deliver a digital service that offers simplicity to authors and that structures complexity to editors and publishers, making the publishing tool more accessible for all user roles.

To realise this, I conducted 15 in-depth interviews to map out the experience flow in order to illustrate the needs and tasks of all user roles within the different workflow steps of the publishing process.

The created wireframes that I later created, illustrated a UX tailored to the different roles, such as presenting a card view of assigned documents for authors, presenting an overview of active projects for editors and an overview of all active users and their contributions for publishers.

Involved client for this project: PublishOne

Schiphol – Customer journey design & Vision strategy

This project was focused on spotting and developing commercial scenarios for the entire passenger journey at Schiphol Airport (Arrival & Departure).

To establish these scenarios we held multiple co-creation sessions, with Schiphol passengers, based on insights derived from in-depth analysis of existing research and in-context interviews and observations.

All insights allowed us, together with our client, to develop holistic scenarios across channels and services, linked to both customer needs and commercial KPI’s.The scenarios accordingly formed the customer pillars as part of the customer experience vision and commercial strategy.

This project was selected out of 200+ submissions for the Service Design Award 2017. To read more, please go here.

Involved client for this project: Schiphol Airport

Read more information on essense.eu.

Catawiki – proposition research

By organising two user sessions with both sellers and buyers that had been using the online auction platform Catawiki, we helped to validate how Catawiki is currently being perceived by its customers and gained insights to what USPs resonate most.

I was involved in organising and leading both sessions, as well as analysing the outcome and presenting this back to all stakeholders.

Involved client for this project: Catawiki

Vodafone CXX – Customer journey design

This project was focused on improving the Vodafone customer experience, across all markets.

In our case, we focused on both renewing customers as well as customers that could become ‘converged’ (combining mobile with home services).

In order to get to a holistic understanding that would enable us to formulate the to be achieved global design principles, we held over 5 workshops, across Europe, to learn from the current challenges and success stories of the local markets.

Involved client for this project: Vodafone Group
Read more information on essense.eu.

PostNL UX design & Customer Journeys

We redesigned both the flow as well as the visual design of the PostNL Parcel Machine and the PostNL retail system.

Other PostNL confidential projects I have worked on, include:

  • Highlevel As Is and To Be customer journeys for: Customers (senders and receivers) and Small businesses
  • Concept scenarios for new retail experiences and new delivery options
  • Complete redesign of the delivery app
  • Website wireframe of PostNL brand portal

Vodafone Cloud & Message+ – Customer journey design

We were asked to assist with the exploration of Cloud sharing scenarios, which would accordingly be used to enrich Vodafone’s instant messaging app, Message+.

By analysing the earlier conducted market research, customer needs and industry examples, enabled us to cluster our insights to design principles. The according design principles were then used for the ideation phase, aligned with the strategy for Message+.

When communicating this strategy to the Vodafone stakeholders, several service design methods were used, e.g. a customer journey to stress Message+ as phone centric experience, mock ups of bus posters to translate findings to marketing propositions and sketched out scenarios enhanced with use cases to address the relevance for both Vodafone as well its customers.

Involved client for this project: Vodafone Group