Vodafone Cloud & Message+ – Customer journey design

We were asked to assist with the exploration of Cloud sharing scenarios, which would accordingly be used to enrich Vodafone’s instant messaging app, Message+.

By analysing the earlier conducted market research, customer needs and industry examples, enabled us to cluster our insights to design principles. The according design principles were then used for the ideation phase, aligned with the strategy for Message+.

When communicating this strategy to the Vodafone stakeholders, several service design methods were used, e.g. a customer journey to stress Message+ as phone centric experience, mock ups of bus posters to translate findings to marketing propositions and sketched out scenarios enhanced with use cases to address the relevance for both Vodafone as well its customers.

Involved client for this project: Vodafone Group

Vodafone SecureNet – Web app design

During this project two Design Research group sessions were held to collect consumer insights regarding habits, needs and concerns around mobile devices and safety, in a family context.

The main challenge was to enable parents to change their child’s settings without taking their devices, while also taking into account the different mobile contexts and according data connection (Mobile connection vs. Wi-Fi connection).

The qualitative insights from the group sessions led to development of SecureNet, a web application that integrates with and protects Vodafone’ customers against viruses, dangerous files and harmful websites, as well as offering them additional parental features if desired.

We did not only design the web application, but also the website promoting the service on securenet.vodafone.com

Visual design by: Joris Hoogendoorn
Involved client for this project: Vodafone Group

More info on: essense.eu/clients/vodafone/