Proposition research for Catawiki

 

Catawiki
Workshop with buyers and sellers

Challenge
Defining and validating how Catawiki is being perceived by its customers and what USPs resonate most.

Time period | January – March, 2016
Client | Catawiki
Expertise | Stratgic Design & User Research

Outcome
We organised several workshops with both sellers and buyers that had been regularly using the online auction platform Catawiki. Although the details of the outcome are confidential, insights were clustered to three themes that characterise the Customer Experience from both a buyer’s and seller’s perspective.

Schermafbeelding 2018-05-06 om 20.14.16

These themes were used to mapped detailed findings derived from both qualitative and quantitative input (Usabilla).