My name is Roy Martens, I am 26 years old and since November 2013 working as User Experience Researcher and Designer at Essense, Amsterdam.

If I had to describe my role in one sentence, it would be something close to the following:

I analyse complex topics by the use of design research activities that engage with customers and/or stakeholders, in order to formulate design principles that represent the derived insights, communicate these either visually (e.g. customer journey, persona, storyboard, wireframe, …), in writing or orally to actively make sure that the to be designed experience represents a well-grounded, holistic improvement.

Top qualities:

Conceptual design, Design ethnography, Design research, Design analysis, Design strategy, Design thinking, Interaction Design, Service Design, User experience design and User involvement.


Qualitative: Workshops (co-creation, stakeholders, users…), Interviews, Diary studies, Observation, Generative sessions (conceptual, probes, prototypes).

Quantitative: Surveys, Google analytics

royIn my opinion, designing is very similar to telling a story, or even better – every design tells its story. Stories come in many ways; factual and imaginary, private and popular, long and short. They allow us to make sense of the world around us, gain knowledge, insights and inspire us in an engaging way.

Therefore I strongly believe that a good designer is someone who is able to tell the best stories with their work. Because just like with great stories, those are the ones that are remembered. Thus making good design, simply good storytelling.

Educational background

2011 – 2013 – Graduated with Excellence
Syddansk Universitet M.Sc., IT Product Design
Worked with a variety of international companies such as IKEA, Nokia, Novo Nordisk, SAP and Spotify.

2008 – 2011
Technische Universiteit Eindhoven B.Sc., Industrial Design
Worked with a variety of Dutch companies such as Embedded Fitness and AreaFiftyOne skatepark.