My name is Roy Martens, I am 28 years old and since November 2013 working as Service Designer and UX Designer at Essense, Amsterdam.

If I had to describe my role in one sentence, it would be something close to the following:

“I analyse complex topics by the use of design research activities that engage with customers and/or stakeholders, in order to formulate design principles that represent the derived insights, communicate these either visually (e.g. customer journey, persona, experience flow, wireframe, …), in writing or orally to actively make sure that the to be designed experience represents a well-grounded, holistic improvement.

Top qualities:

Conceptual design, Design ethnography, Design research, Design analysis, Design strategy, Design thinking, Interaction Design, Service Design, User experience design and User involvement.


Qualitative: Workshops (co-creation, stakeholders, users…), Interviews, Diary studies, Observation, Generative sessions (conceptual, probes, prototypes).

Quantitative: Surveys, Google analytics

royIn my opinion every good design always starts with a good story.

Stories come in many ways and forms; factual or imaginary, personal or popular, long or short. They allow us to make sense of the world around us, gain knowledge, insights and inspire us in an engaging way.

Therefore I strongly believe that a great (service / ux / visual / … ) designer is someone who is able to listen, observe, understand and is highly sensitive to the details of a story, to accordingly be able to tell the same story but add just that little bit of extra which makes it better without losing its essense.

With this imaginative superlative storytelling, we therefore allow ourselves to design great user experiences. And just like with great stories, those are the ones that are remembered best…

Educational background

2011 – 2013 – Graduated with Excellence / Cum Laude
Syddansk Universitet M.Sc., IT Product Design
Worked with a variety of international companies such as IKEA, Nokia, Novo Nordisk, SAP and Spotify.

2008 – 2011
Technische Universiteit Eindhoven B.Sc., Industrial Design
Worked with a variety of Dutch companies such as Embedded Fitness and AreaFiftyOne skatepark.