The goal of this project was to reduce over 10 separate websites to one.
To tackle this, we analysed the different websites by mapping out and clustering all content, allowing us to design a first concept proposal.
This proposal was then used as probe in co-creation sessions with both B2C and B2B customers that had used the individual websites.
These sessions proved their value in helping to formulate five design principles that later informed the design and iteration process on the delivered design templates.
View the result on www.klmhealthservices.nl.
The website is also available in English.
Visual design by: Joris Hoogendoorn
Involved clients for this project: KLM Health Services, Airport Medical Services, BuZa.